Most Important Matters of Discussion!
Why do women carry so much in their bags?
Many of us carry a range of things including practical items
to touch up our appearance and manage our schedule, to more
personal items of sentimentality. Anthropologically speaking,
handbags may be an expression of our desire to nest! A desire to
need to feel life’s necessities within reach. The problem today
is that these ‘necessities’ have increased as life has grown in
complexity.
What is the emotional connection with bags?
Some of my clients describe their bags as a giving them a
feeling of comfort and security. Others recognise them as an
investment into which they carry their lives. My favourite quote
came from a lady who simply said that “a fab bag can turn jeans
and flip flops into a fashion statement”.
Which handbag started the ‘IT’ bag movement?
The Fendi Baguette bag appears to be credited with the start
of this phenomenon when it was first launched 12 years ago. It
has recently been re-launched.
What are the latest ‘must know about’ handbag design features?
- Heard about the power purse? - A clutch that uses solar
panels to harness the sun’s rays and convert them into
electricity to charge electronic gadgets on the go! Designed in
the USA by Joe Hynek and to be on sale in the UK later this
year.
- Or, heard about handbags with interior illumination – at
last! The BREE Company in Germany is onto it in a big way. Also
soon to be found on sale at rosannakilfedder.com the website of
a 24 year old design student at London’s Brunel University.
What’s the average number of handbags a woman owns?
Research carried out in England suggests the average woman
will own 111 handbags in her lifetime.
The average 30 year old woman will own 21 at any one time. Some
women have confessed to owning up to 100! Lucky ladies!
What makes a woman buy a new bag?
A range of prompts including following the seasonal trends,
following celebrity fashion, replacing an ‘ill’ and broken bag, pure
impulse or bending to the pressure of a pushy daughter!
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